We invite you to become our franchise partner and operate the  befree, ZARINA and LOVE    REPUBLIC  brands in your city. We have worked out an optimal cooperation package which will raise efficiency of your business to its maximum.


Our advantages:

  • Melon Fashion Group is one of the leaders of fashion industry in Russia
  • befree, ZARINA and LOVE REPUBLIC enjoy high awareness among their target audiences.


We offer:

-          Right to commercial use of the befree, ZARINA and LOVE    REPUBLIC   trademarks and concepts.

-          Unified working standards in all of the brand stores.

-          Equal terms of cooperation inside the partner network.

-          Unified assortment policy.

-          Interior design project of the store free of charge.

-          Business model that gives you way to an effective use of investment made by your partner.

-          Supply of the store equipment, fixtures and  brand elements.

-          Consultancy at all stages of the store operations.

-          Support in optimization of  business processes of a franchisee.

-          Teaching business technologies.

-          Merchandising services and training

-          Training of shop personnel in the field of brand philosophy and concept.

-          Flexible discount system.

-    Discounts for the second and subsequent shop openings.



Franchise conditions:

- Registered legal entity

- Experience in franchising will be a competitive advantage

-  Cities with  population from 100 000 citizens. For cities of the northern regions the minimal qualifying population is 50 000 citizens

- Long-term rent or ownership.


More detailed information on franchising of





Can be obtained from


Head of the befree franchising group

Alyona Ivanova


+7 921-090-71-70

+7 (812) 240-46-33 (ext.1684)

ZARINA franchising manager

Olga Sayushkina


+7 960-274-70-74

+7 (812) 240-46-20 (ext. 1712)

LOVE REPUBLIC sales manager

Svetlana Pylina


+7 (812) 240-46-21 (ext. 1539)