SELA
Family lifestyle brand.
Our main values are family, care and comfort.
We support parents' intention to be not perfect, but real. And we create comfortable clothes and space for the whole family.
Go to www.sela.ruOUR VALUES
STORES
Comfortable shopping for the whole family.
SELA stores are made with special care: fitting rooms with extra space for baby strollers, play areas for children and recreation areas.
The design uses light natural shades — beige, gray, green. Wooden and wicker surfaces, green plants are also added.
Some stores have vigge café, named after the brand's mascot, the friendly monster Vigge. Here you can drink a cup of good coffee with dessert and relax after shopping.
COLLECTIONS
We create collections for women, men and children from 0 to 14 years old.
It is comfortable and trendy clothes for every day. High-quality basic collection, natural and breathable fabrics, technological materials.
SELA FRANCHISING
We propose to join our team and share our love of fashion and passion for business.
Our partners not only get a unique experience, efficient business model and wholesome support, but also one of the most favourite brands on the Russian fashion market.
Learn more about the franchise